Spoke in a PR Webinar for Vocus and PRSA Today

I was part of a PR webinar today. Pretty cool. The other speakers and myself presented some really interesting information about the New Role of PR for Public Relations. You can listen to a recorded version of the webinar free at the Vocus web site.

Here's some brief information about the webinar...

How has the role of public relations changed over the past few years and where is it headed? How can you prepare for and take advantage of new opportunities? Tasked with building corporate image, managing brand recognition and complementing marketing and other company initiatives, public relations now extends far beyond its traditional role.

Join Jeffrey Julin of PRSA, Jerry Swerling of the USC Annenberg Strategic PR Center and Amy Mauzy of Malibu Boats for “The New Public Relations Role; Connect to Strategy.”

More and more public relations professionals today are reporting to the C-suite and supporting the company’s strategic planning and growth. Hear from our panel how the public relations function has expanded to help align and lead other company initiatives and will continue to grow moving forward.

Topic:
The New Public Relations Role; Connect to Strategy

Speakers:
Jeffrey Julin, APR, Chair and CEO, PRSA Board of Directors
Jerry Swerling, professor, USC Annenberg Strategic PR Center
Amy Mauzy, public relations manager for Malibu Boats

Tags: Amy Mauzy | public relations | social media | Vocus | PRSA | Malibu Boats | GAP Study | Jeffrey Julin | Jerry Swerling