At first glance del.icio.us seems like over kill. Why create a web site to house bookmarks? My browser does that. But bookmarks are only a part of del.icio.us. The real power is in tagging and sharing.
Using del.icio.us in your PR strategy can increase your company's coverage in the media and give retail customers a more complete picture so they can make a more educated buying decision. By categorizing your bookmarks with tags and publishing the URLs to your various tag categories in your news releases, you can make your media contacts' jobs easier. By cutting down on the leg work journalists and media contacts have to do when creating an article on your company or product you will increase your media penetration. By capitalizing on del.icio.us tags and bookmark sharing you will also give your customers a more complete view of your company and products during buying research.
Take a look at these bookmarks we collected to go along with a news release about Club Malibu members getting VIP treatment at the Malibu Open this July. We have also publicized the RSS feed for this page so media and individuals see any additions made to this page in the future. We have added bookmarks to this page and tagged them with the "ClubMalibu" tag if they have can offer additional information on Club Malibu. As new web pages are created as a result of the Club Malibu VIP news release we will add those bookmarks to this del.icio.us page and tag them with "ClubMalibu" as well.
Media Benefits:
- Focused research: A list of del.icio.us bookmarks fine tunes your media contacts' research so they can get more relevant information.
- Saving time: del.icio.us gives journalists a list of links to follow for their research they do not have to create this list on their own.
- Third-party coverage: Bookmarks pointing to third-party coverage of your product gives your media contacts the tools they need to corroborate your claims.
- Continued updates: As your bookmarks are updated subscribing media contacts can visit those additional web pages and have the ability to publish continuing coverage of their own.
- Focused research: A list of del.icio.us bookmarks fine tunes a buyer's research so they can get more specific information on the product they are interested in.
- Complete picture: The del.icio.us collection of bookmarks will give customers a more accurate view of your company and product.
- Third-party coverage: Your bookmarks pointing to third-party coverage of your company and products adds credibility to your information.
- Continued updates: Customers can subscribe to your del.icio.us RSS feed to see an updated list of bookmarks on a particular topic and ultimately have access to more information about your company and product.
Tags: Amy Mauzy | Delicious | social bookmarking | news release | PR | Social Media News Release | media coverage| sales
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