Just tried this Press Release Grader I read about on WebInkNow.com. What a cool tool! It still has a few little bugs, but those will be worked out soon.
The people behind this utility are really on it. I just offered some feedback and almost immediately Dharmesh replied to me and on a Saturday no less. You can tell they are interested in making this thing work well.
Here's a link to the Press Release Grader report for my Club Malibu VIP release. My grade is only a C right now, but after a few of the bugs are worked out, I'm hoping that will climb. The Grader was having problems with my e-mail links and marking me down because of that. Dharmesh is on it.
I ran this press release through the tool just to check it out. Even though this one already went out I wanted to grade it. I'm glad I did. I learned a few things.
- I need to think more about my anchor text. I didn't even understand what anchor text was. I looked it up and found a great blog entry describing the term as well as the best way to optimize it for search engines. TamingTheBeast.net published
It's not just being linked, but how you link - anchor text. This raised my grade. - I should use keywords in my link text. According to the Press Release Grader report, "Press releases should generally contain one or more links that use anchor text incorporating relevant keywords." I wasn't aware of this, but it turns out I did a pretty good job in this area. Who knew?
- I also learned that I should ### at the end of my releases. I always used -end-, but this works too. Correcting this raised my grade.
- One area I did well in was "Gobbledygook Words". I was surprised by this. I always thought I made these errors, but not in this release. Cool!
Tags: Amy Mauzy | PR | Press Release | Social Media News Release | Press Release Grader | SEO | anchor text
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