Content Drives Action Online

“Great content in all forms helps buyers see that you and your organization, ‘get it.’” David Meerman Scott, The New Rules of Marketing and PR. This is a great book. Check it out.

Examples of content driving action for Malibu Boats. When web visitors originated at these supplemental social media content locations these are the changes in traffic we saw.

• Malibu: E-newsletter
• We saw 37% more leads the week of a Malibu e-newsletter release.
• News releases can work this same way.
  
• You can send a social media news release and see these same results.
  
• Malibu: YouTube.com Channel
• People coming from our YouTube channel spent 1 min 15 sec more time on average
• Malibu: Malibu Boats Blog
• People coming from our blog spent 3 min 44 sec more time on average.
• People coming from our blog spent 3 more actions per visit on average.

Tags: Amy Mauzy | social media | David Meerman Scott | content | Malibu Boats | YouTube | blogging | e-newsletter